Cloud Kitchens and its impact on the restaurant industry
International Research Journal on Advanced Science Hub,
2022, Volume 4, Issue 12, Pages 324-335
10.47392/irjash.2022.076
Abstract
This study enhances the fact that the Cloud Kitchens are more efficient than traditional dine-in restaurants by implementing a questionnaire through an inter- view with the participation of cloud kitchen owners, managers. It was estimated that the cloud kitchen in India will be worth $2 billion by 2024 (Biswas, India’s appetite for takeaway food projected to cook up $2 bil- lion industry by 2024 ).This research followed a set of 18 descriptive questions in order to acquire data on 100 participants with both genders attended. For the data analysis it followed correlation analysis, student t- test and descriptive statistics by focusing on five major questions, where it obtained a very low positive relationship among variable investment and profit (correlation coeffi- cient – 0.109) and concluded that 54% of the population participated vote that zomato and swiggy companies play a vital role in the success of the survival of cloud kitchen. Furthermore, examined an increment in the average number of employees and in the number of orders after the Covid-19 pandemic occurred. In order to determine the effect of employees on the profit margins of the busi- nesses before and after the pandemic, the research statistically analyzed the data by involving one way ANOVA and Multinomial Logistic Regression. The results obtained concluded that there is a significant effect of employees for the profit margins of the businesses both before and after the Covid pandemic. SPSS analyzing tool is used for the statistical analysis.
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