International Marketing in the Modern Era

Abstract

This paper aimed to explain and define the term of International Marketing and How the firms can have an access to new markets in the world. Also, it focuses on how the marketers create a new strategy to gain new customers at both the local and global levels, and to promote their new products and services. International Marketing is characterized as less costing and using technology (i.e. the social media apps and the internet websites) in promoting the products and services. Several international companies including Amazon company have been ubiquitous all over the world through its website. In 2017, its profit went all the way up to $3.03 billion, which means it has penetrated the global markets and achieved its objectives.