Digital Marketing Practices Adoption in Micro, Small and Medium Businesses for Inclusive Growth

Abstract

After China, India has the world’s largest MSMEs (Micro, Small, and Medium Enterprises). According to government estimates, the country has roughly 63.05 million small enterprises, 0.33 million small businesses, and around 5,000 major businesses. The Micro, Small, and Medium Enterprises (MSME) sector of the Indian economy is a vibrant and dynamic sector. It adds to the country’s economic and social development. MSMEs, second only to farming, encourage enterprise and create the most job vacancies at a relatively cheap capital cost. MSMEs now operate in almost every key sector of the Indian economy, including food processing, textiles and apparel, agricultural data sources, leather and cowhide stuff, sports merchandise, plastic items, electrorestorative equipment, and computer software, to name a few. With their devotion to modern yield, exports, business, and production for the Indian and global markets, SMEs play a critical role in the Indian economy. The focus of this study is on existing advertising mediums for SMEs in the administration’s area, as well as the scope of internet marketing. With the passage of time, internet media has grown in importance in marketing, and it may be the ideal vehicle for SMEs to achieve success in marketing.