Cloud Kitchens and its impact on the restaurant industry

Abstract

This study enhances the fact that Cloud Kitchens are more efficient than traditional dine-in restaurants by implementing a questionnaire through interviews with cloud kitchen owners and managers. It was estimated that the cloud kitchen market in India will be worth $2 billion by 2024 (Biswas, "India’s appetite for takeaway food projected to cook up $2 billion industry by 2024"). The research followed a set of 18 descriptive questions to acquire data from 100 participants of both genders. For data analysis, it employed correlation analysis, student t-test, and descriptive statistics, focusing on five major questions. It found a very low positive relationship between investment and profit (correlation coefficient – 0.109) and concluded that 54% of the participants voted that Zomato and Swiggy companies play a vital role in the success and survival of cloud kitchens. Furthermore, the study examined an increase in the average number of employees and the number of orders after the Covid-19 pandemic occurred. To determine the effect of employees on the profit margins of businesses before and after the pandemic, the research statistically analyzed the data using one-way ANOVA and Multinomial Logistic Regression. The results concluded that there is a significant effect of employees on the profit margins of businesses both before and after the Covid pandemic. SPSS was used as the analyzing tool for the statistical analysis.