Keywords : online marketing

Online marketing of agricultural products during COVID pandemic: Farmers and customers perspectives

Ajitha K; Samuel Joseph C; Mahila Vasanthi Thangam D

International Research Journal on Advanced Science Hub, 2021, Volume 3, Issue Special Issue 6S, Pages 94-101
DOI: 10.47392/irjash.2021.173

India is basically an agrarian economy where the majority of the population depends on agriculture for income. But the significance of agriculture in the rural economy was in a lackluster mode since everyone started to depend on non-agricultural activities for earning their income. The second wave of COVID 19 has made 2021 worse and this time people in the rural area also have been affected, so the farmers. The COVID pandemic has dampened the spirits of marketing of agricultural products, especially for the rural farmers. So this study aims to know whether online marketing for agricultural products is feasible or not. Convenience sampling and descriptive research design was used for the study.Both primary and secondary data were used and primary data was collected using questionnaires. The study reveals that COVID19 made the market unreachable for farmers to sell their products likewise the customers can’t access the markets to buy the products. Most of the farmers and customers suggested that an online platform can make their operation even easier. 

A Study of Customer Preference and Attitude towards Online Shopping In Bihar

Priyanka Kumari

International Research Journal on Advanced Science Hub, 2021, Volume 3, Issue Special Issue ICEST 1S, Pages 7-11
DOI: 10.47392/irjash.2021.012

Online marketing has gained huge popularity and importance all over the world. Considering the wide range of benefits it provides to marketers as well as customers, it has become one of the leading mediums of marketing. Both small as well as large-scale businesses gets opportunity to increase their sales in an effective way through online marketing. With the opportunities come the challenges also, which the marketers need to understand. The marketers need to figure out how they can use online marketing adequately for success of an organization. And something that is of paramount importance for successfully implementing online marketing is a good understanding of the customers. The marketer must know the demographic variables as well as choices of their target customers for making effective marketing strategies. Marketers ought to predict with utmost accuracy, the target customers buying preferences and their attitude on the basis of their demographic characteristics and also their buying intention. In this study attitude of customers of Bihar on the basis of their demographic variables like gender and age is determined. It is also tried to find out whether there is a relationship between attitude and buying intention of customers. Category of goods that consumers prefer to buy online in Bihar is also determined.